The Trend Report
2026Issue 04 · Updated weekly
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#E9D9A6Five colours, six shapes and one rule for the season: buy fewer things, in stronger colours.
Every season we track runway repeats, search interest and what our readers actually read. The meter below shows where each trend sits right now, so you can tell an investment from a moment.
Some links earn us a commission. It never decides what makes the list.
The Trend Meter
- Oversized tailoringPeaking
- Burgundy everythingPeaking
- Kitten heelsRising
- Butter yellowRising
- Utility oliveRising
- Micro mini bagsCooling
In
- Long coats over long skirts
- Pointed kitten heels
- One bold colour, head to toe
- Structured top-handle bags
- Florals in winter, worn with wool
Out
- Logo-heavy everything
- Ultra-skinny jeans
- Bags too small for a phone
- Head-to-toe beige, again
- Platform flip-flops
Quiet luxury is over. Loud cheap is the move.
The most-screenshotted looks of the summer cost less than dinner. Inside the great trade-down — and the brands quietly winning it.
Read the story
The waitlist is fake. Here's how the drop really works.
Manufactured scarcity, decoded — and the tells that give a fake queue away.
Read the story
The $38 dupe outselling the original.
How a fast-fashion copy overtook the designer piece it was cloning.
Read the story
Oversized is out. The new fit is borrowed from your little sister.
The silhouette pendulum swings hard toward shrunken, cropped and deliberately too-small.
Read the story
We wore one lipstick for 30 days. HR noticed.
A single-shade experiment that turned into an office-wide investigation.
Read the story
Anatomy of a viral airport look.
Every piece, priced and sourced, from the terminal photo that broke the internet.
Read the story